For years, many healthcare clinics underestimated the power of branding. After all, many believed that brand-building strategies were reserved for giants like Coca-Cola or Amazon. However, the scenario changed when visionary doctors decided to go beyond advertisements and post design, seeking a more holistic approach led by experienced professionals. They understood that to stand out, they needed to create unique brands that resonate with patients.

Brand building is a process that requires time, research, planning and meticulous study. However, it is this effort that transforms clinics into authentic and inimitable brands.

In Brazil, with thousands of doctors working, what differentiates those who achieve success from those who face difficulties? The answer clearly involves a lot of work, study and improvement, but mainly to build and invest solidly in branding. Brand building goes beyond ads, logos or posts. It is an integrated strategy that builds the clinic's reputation, attracting and retaining patients in the short and long term.

How to begin?

There are many steps we need to take if we want to build a strong medical brand, but to summarize, we will go through some of the main ones that we always recommend paying attention to:

1. Analyze yourself and the market.

Before anything else, you need to understand what your differences are as a doctor and clinic, what your strengths and weaknesses are and also how your competitors are operating.

2.Understand your patients.

Create an ideal patient profile based on your experience and research. Only after knowing your ideal patients will you be able to define the best strategy to reach them, whether online or even in your office/unit. Everything is branded!

3. Visual Identity and Communication.

Have a logo and visual identity that represents your clinic. Define the message and tone of communication that will be used at all patient touchpoints.

4.Patient Experience.

Provide a positive and consistent experience in every interaction. This ranges from the reception to medical care and post-consultation. And more than just a positive experience, you have to surprise in a unique way that only after defining the previous steps will you achieve.

5.Engaging Content.

Produce useful and relevant content for your patients, whether through blogs, social media or newsletters. The content must inform and engage, not just sell services, and must be made with technical factors in mind to also give you visibility in internet search engines and in future advertisements.

6.Promote your clinic.

We are in a favorable scenario where we appear in the same space as big brands even with smaller investments. The point is to do this intelligently and with technical knowledge, thus optimizing investments in advertising so that your clinic becomes better known and recognized.

7.Feedback and adjustments.

Be open to patient feedback and make constant adjustments. Monitor important metrics and adjust strategies according to the feedback received.

Why Seek Specialized Help??

Building a solid brand demands a deep understanding of branding strategies specific to the medical sector. Seeking specialized help from an agency like Agência PITO, who have experience in medical marketing, can make a difference. We understand the challenges of the sector and can create a strategy aligned with your clinic’s objectives.

Your focus should be on building a UNIQUE brand. And that's what we think about here at PITO and find a way to make it happen for our customers.

About PITO, who are we?

Experience from all sectors for your clinic

Our agency aims to bring transformations and results with creativity. We get tired of seeing more of the same out there and with more than 10 years of experience and experience in 3 different sectors in brand management and strategy, PITO specializes in analyzing each case to bring the best solution to doctors and clinics who want to have results but without looking like everyone else out there.

How do you want to be different for your patients, and even charge more, if you do the same as everyone else?

Jaqueline Pivato

Founder

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